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This also enables retailers to plan out what products to purchase for the remainder of the year, particularly for critical Christmas and holiday sales periods.Į3 2020 was due to continue to offer public passes to the event, though the number offered was increased to 25,000 from 15,000 from the prior E3 event. The E3 period is often used by journalists from video game publications as well as social media influencers to provide initial comments on these new games. Within the event period, attendees would have been able to view these products at the exhibitor's hall, often including playable game demos, attended special presentations offered by companies, and in some cases, had private meetings with companies on their products.

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In the days prior to the event, major hardware and software vendors were to host press conferences at nearby venues, where they would introduce new hardware and games that would be on display at the exhibitor's hall during the actual event.

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2.9 Guerrilla Collective Live / PC Gaming Show / Future Games Show.1.1 Cancellation due to the COVID-19 pandemic.In lieu of that, several publishers made plans to continue with presentations of game announcements during the planned E3 period, while others opted to use more traditional marketing throughout the year.

However, due to concerns over the COVID-19 pandemic, the ESA announced it would cancel the event, marking the first time since the launch of E3 in 1995 that it was not held.

The event, organized by the Entertainment Software Association (ESA), was to take place at the Los Angeles Convention Center from June 9–11, 2020. The Electronic Entertainment Expo 2020 ( E3 2020) would have been the 26th E3 press conference, during which hardware manufacturers, software developers, and publishers from the video game industry would have presented new and upcoming products. Cancelled 26th annual Electronic Entertainment Expo Electronic Entertainment Expo 2020