By my third stock of 2000 units inventory I had built up sales gradually to average 13 units per day.

I then worked on improving the product and the listing and also got brand registered during my second lot of inventory of 1000 units. I started on Amazon August 2020 with a single private label product with 300 units FBA only. And of course, when you convert to small and light, all sellers benefit, though some of them may not realise that straight away. Just on your point though, sales are pretty flat right now and like yourselves, whatever action you take, it’s hard work. The one thing that hasn’t migrated is the client base and 6 months down the line were still £325k pa down on that turnover, which was a No1 seller in a prolific volume category. Our sales were £425k pa on here and are now less than £100k on the remaining ASIN, to which we had to migrate reviews / images and everthing else across to, with Amazons assistance. Guess what, within 10 minutes, our listing had been taken down by a robot, and is now obscelete. This page had 400 reviews, ours had 14,500. Unfortunately, Amazon cannot enforce this, so the advice from our associate, who is exceptionally good I have to say, we reluctantly filed a violation, as a replica page had been set up. We own most of our own brands, but have an exclusivity contract on a confectionery brand, with the brand owner. You never know whats going to happen on this platform though. We’re in the 360 too, and v 2020, sales are way down, yet I guess the reasons for that are obvious, and not linked to the program. It’s always a battle trying to fathom what goes on! We were advised to enrol as many products as possible into small and light to cut our FBA fees, we did this only to find that the items that were not our own brand and had other sellers, we lost the buy box even though we have Prime next day and the lowest selling price so now we have to make a new listing as it seems enrolling in small and light means you lose the buy box if other sellers are not using small and light. You would think that once you have a good sales record and good products you could then gradually build sales by improving listing quality, build a brand shop and so on but that doesn’t seem to happen, we are FBA and have no upper order handling capacity. (as they suggested) and still the numbers are the same! It has always been like this, apart from the immediate run up to Christmas number of sales hardly ever change. We have done hours and hours of work updating listings, advertising, adding A+ content, registering brands etc. We have an average 3 day rolling number of sales that never seems to change no matter what we do, we have recently enrolled in the 360 programme which is expensive but thought it was worth it to grow sales, we were offered lot’s of help and advice from a one to one manager.

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